The sustainability of premiumization is a key investor debate, with China premium beauty growth rapidly expanding, from Y2017 to Y2020 with a yearly growth ratio at 16%.
Compare with other segment like Food Industry and household electric appliances,house and land property, beauty segment won the most strong momentum in Advertising investment.
Short video become the main channel tp promote and adventising , like Tik Tok/Youtub/Wechat/Baidu. Beauty market is blooming, with skin care, cosmetic product oppupied the top 5 best seller. Socal media has become most Hot Zone, with 72% beauty content released by Beauty KOL. 57% skincare brand Celebrity endorsement with famous star and beauty KOL, especially world class brand.
Thanks for Tmall Double 11/Double 12 prime day, On line sales volume reach a peaktime in Q4.
With the help of beauty KOL, beauty sales take biggest share and rapid growth compare to other industry.
SHANGYANG , being the experts in ECO Friendly # Cosmetics Brush OEM/ODM.
With 165 patents ,we help world class cosmetic brand with biodegradable and recycled makeup brush solution past 16 year's experience . We partner new brand client from design to production, leading the charge in how to make better brushes without harming the environment.
How to help your brand growth? We can help with:
① Develop Eco-friendly materials, such as recyclable, low-carbon, and degradable ones.
② Customized professional & sustainable solutions to support your brands’ growth.
③ Design & creation of unique beauty tools.
④ Upgraded materials more in line with consumer market, especially clean / good for products.
With thoroughly understands and can easily communicate brush/tool manufacturing capabilities and know how to develop new project, we are always willing to support your brand.
Data Resource: 2021 CBNData BRIGHT DATA
Post time: May-22-2023