Cosmetics have become part of the modern lifestyle for individuals. However, global cosmetics industry faces challenges like any other sector.
Some of the problems include:
Sustainability. Some of the brands produce products that contain a mixture of chemical elements. The public is still worried about the impact of non-environmentally friendly products.
Eco-friendly materials. Brands have difficulties in creating zero-waste packaging by creating reusable or recyclable materials.
Propaganda channels. The epidemic has restricted face-to-face communication, and online has become the main propaganda channel. How to use this channel for marketing has become the most troublesome problem for businesses.
The big concern is whether this industry will overcome the challenges. Let us look at the insights of this hurdle.
Status analysis of cosmetics
The "Organic Personal Care Market 2019-2024: Trends, Forecast, and Opportunity Analysis" show that the global organic personal care market expected to grow with a CAGR of 11% from 2019 to 2024.
However, according to the “Cosmetic Skin Care - Global Market Trajectory & Analytics” released in April 2021, amid the COVID-19 crisis, the global market for Cosmetic Skin Care estimated at US$145.3 Billion in the year 2020, is projected to reach a revised size of US$185.5 Billion by 2027, growing at a CAGR of 3.6% over the analysis period 2020-2027. It can be seen that, affected by the epidemic, cosmetic skin care has been valued by the industry, and the future growth trend will gradually increase.
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In 2019, the value of the cosmetic market size was $380.2 billion. It has grown to $511 billion in 2021. Experts argue that it is forecasted to reach $ 784.6 billion by 2027. Geographically, North America and Asia pacific dominated at least 60% of the total market combined. Cosmetics impact the rise of the worldwide global market of cosmetics in both women and men. This changing lifestyle has led to market demand. It can be seen that, regardless of the user population or the region, the future development direction of cosmetics has undergone major changes. In addition, affected by the epidemic, future growth rate of cosmetics sales volume has slowed down.
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How to change the situation during the epidemic
This pandemic has wrecked many businesses, including the cosmetic industry. The outbreak has made the government impose measures like lockdown and social distances. Naturally, this has affected the export, import, and consumption of the products. However, companies that operate in this industry are finding ways to increase revenue. Here are the strategies to curb the challenges:
Create hot products. Select hot products that can promote sales. Also, choose top-notch OEM factories, for is an instance, a brand like Shangyang.
Broaden marketing channels. Broaden marketing channels promote marketing both online and offline to reach a wide range of consumers. Further, this can be done through KOL, cooperating with media personalities for brand visibility.
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C- beauty Makeup Marketing Case
C- beauty Perfect Diary is the first Chinese Cosmetic brand to go internationally. Yatsen has witnessed its sales increase 363.7% year-on-year or roughly 30 times the growth rate of the broader China beauty industry.
It went global by using strategies like:
Private traffic: this is a way of reaching users freely and communicating frequently. Creating an owned traffic and reaching clients is easy and saves costs compared to paid channels.
KOL marketing: first, it collaborated with celebrities to create trends and momentum. For example, it launched " Little Black Diamond" lipstick by collaborating with ZhuZhengting, a Chinese celebrity. Secondly, it collaborated with KOLs, which promoted word-of-mouth marketing and top-notch content. Finally, it cooperated with a web sensation, Li Jiaqi, to recommend the products. Do you know the beauty KOL impact on marketing in 2021?
Co-branding: it collaborated with the British Museum, New York Metropolitan Museum, and Discovery Chanel to launch products in the local market.
Social media: besides WeChat, Weibo, and other social media platforms, it has millions of followers. Furthermore, it uses catchy descriptions like "these are the most eco-friendly products."
Shangyang assists cosmetic brands
Who is Shangyang
Shangyang is an internationally recognized manufacturer of cosmetic brushes, cosmetic bags, and cosmetic tools since 2005. We have been living the mission "To be the Innovative leading brand in World-class cosmetic brush manufacturing".
We’re a leading global brand that manufactures cosmetic bags, cosmetic brushes, and other cosmetic tools. It has been providing top talent service for about 16 years now. Besides, the design processes to the manufacturing process are carried out with a lot of attention to detail, making sure that clients get the best quality products.
Shangyang biodegradable makeup brushes
When it comes to taking care of the environment, Shangyang doesn't play. Instead, it focuses on making products that will benefit you and are friendly to the environment. Shangyang makes sure that they use low carbon-emitting raw materials and uses minimal or no plastics for packaging. The No11 and No 12 makeup bristles that Shangyang uses in their brushes are made from plants raw materials making them 100% degradable. Among them, No. 12 makeup bristles are specially treated which are decomposable in water and carbon dioxide by microorganisms within 3 to 5 years.
Shangyang biodegradable makeup brushes
When it comes to taking care of the environment, Shangyang doesn't play. Instead, it focuses on making products that will benefit you and are friendly to the environment. Shangyang makes sure that they use low carbon-emitting raw materials and uses minimal or no plastics for packaging. The No11 and No 12 makeup bristles that Shangyang uses in their brushes are made from plants raw materials making them 100% degradable. Among them, No. 12 makeup bristles are specially treated which are decomposable in water and carbon dioxide by microorganisms within 3 to 5 years.
How could we work for sustainability together?
Shangyang can help you with:
1) New patent material on biodegradable cosmetic brush hair
2) Recycled material both in the ferrule and handle
3) Vegan products. New starter from design to manufacture of eco-friendly product for your new brand, such as Wood/Bamboo/PLA/PCR/PHA.
Custom & OEM Process
Post time: May-22-2023